I have always been perplexed about the 80/20 rule. What EXACTLY is this concept tossed around so often? Heading on over to Wikipedia all was revealed to me.
"The Pareto principal(also know as the 80-20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effect come from 20% of the causes".
Keep reading... it gets better.
"While at the University of Lausanne in 1896, the Italian Pareto published a paper entitled "Cours d'economie politique." In this presentation, Pareto showed that approximately 80% of the land in Italy was owned by 20% of the populations. He also observed that 20 % of the pea pods in his garden contained 80% of the peas.
Finally...
"It is a common rule of thumb in business:, e.g.,"80% of your sales come from 20% of your clients."
Did you know the 80/20 rule comes into play with your online marketing? Yup, here is how it goes...
80% of the content on your Facebook fan page should be shared content. The content should come from someone of authority.
For example, in Real Estate this would be information/articles from NAR or The Florida Association of Realtors. If you are a dentist, this information would come from the American Dental Association. An organic farmer would share content, for example from Organic Farming Research Foundation.
A simple way of finding this content to share is by setting a Google Alerts. Here is the link to Google Alert.
Finally, the remaining 20 % should be your personally crafted content.
It is important to include an image or video in your posting. (Think viral) Remember, you want to design a post that will be shared... sort of like spreading your Facebook fanpage love.
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