Creating GREAT Content for a Real Estate Blog

Life is busy for a successful Realtor. 

There are so many elements to keep afloat, contracts, appointments, showings, follow-ups… and then of course there is the itsy, bitsy task that is the lifeline of your business…

MARKETING.

Marketing yourself and your business take place in several ways. There is the traditional marketing route. This includes postcards, flyers and emailing. Yup emailing has now evolved and is deemed traditional marketing… who would have thunk that!

There is networking also… I will discuss this in a later post.

HINT…There are many reasons to join your local Chamber of Commerce.

Back to the topic on hand:

A vital tool to promoting yourself is online marketing. This is a given. This article is a quick summary on writing articles for your real estate blog.

First up, a disclosure.

This concept for blog writing was taken from this article.. So a big shout out and thanks to all at MOZ. I have adapted their concept to the real estate industry. I follow these guidelines when I act as a ghostwriter for Realtors.

So on with the show.

1. Decide the one vision you wish your readers to take away with them after reading your post.
2. Note down three concepts/ideas/facts that support that vision.
3. Fill in the blanks for the above three notes.

Confused?

Let us consider the “ vision” of a buyer.

We will all agree, a buyer does not buy a home simply for its gourmet kitchen? They are intoxicated by it's kitchen and what it can do for their lifestyle. They have “visions” of cooking magnificent meals for their families and hosting incredible parties. Their “vision” is a feeling. This feeling is based on their vision on how they can life a certain lifestyle.

Your writing must create and aid in this feeling, in their “vision”. As a Realtor, you are assisting them by creating a lifestyle for them.

When writing an article for your blog, create this lifestyle, this vision on paper.

Then simply jot down three facts/concepts/ideas that support that vision. The last step is to fill in the blanks. Add the "fluff" that supports the concepts. Humanize your blog post, make it LOCAL and write with a specific buyer in mind.

Here is an example using this concept.

In conclusion, set the mood, create the vision, feel what your buyer or seller feels and type... just simply type.

They will come, it is just a matter of consistency in your blog posts and article writing.