Through The Eyes Of A Stranger

Have you ever stepped back and viewed your online profile through the eyes of a potential client? I did recently and amended my website and online presence. I will put the link below for your comments… BUT this email chatter is not about me, It is about YOU. What is it your mother used to say?   You never get a second chance to make a first impression.. and dang she was right. If a potential client finds you online will you make a positive impression? Will they mumble to themselves…” Self ...This is a Realtor that I can work with, he/she ticks all my boxes.I will hire her/him. I like what I see. Sure we all have Facebook profiles and maybe the odd Instagram and Pinterest but are they up to date? Do they present you and your real estate practice in a professional manner? Is the message the same (it should be) Are your profile images the same (ditto above) Is your contact information correct? Can your logo (think branding) be seen… everywhere? Does your profile contain your hard earned designations? Here is a simple test to review your presence online. “Google” yourself and your business. Do you like what you see? Do the results present the professional image you wish to obtain or aspire to? Is the information you find accurate and timely? Will the content, pictures and profiles ROCK the world of a potential client and interest them enough to send an email or the ultimate telephone call? Are you saying... Who has the time to fuss with all these vital social media updates? Glad you asked. I have just put together another service for you; The Social Media Update Package is now live online on my newly updated website. This package will update/revise/amend your social presence. Find out about this service here: http://www.localfacemarketing.com/real-estate-social-media-update-package/

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Online Marketing and the 80/20 Rule

I have always been perplexed about the 80/20 rule. What EXACTLY is this concept tossed around so often? Heading on over to Wikipedia all was revealed to me.

"The Pareto principal(also know as the 80-20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effect come from 20% of the causes".

Keep reading... it gets better.

"While at the University of Lausanne in 1896, the Italian Pareto published a paper entitled "Cours d'economie politique." In this presentation, Pareto showed that approximately 80% of the land in Italy was owned by 20% of the populations. He also observed that 20 % of the pea pods in his garden contained 80% of the peas.

Finally...

"It is a common rule of thumb in business:, e.g.,"80% of your sales come from 20% of your clients."

Did you know the 80/20 rule comes into play with your online marketing? Yup, here is how it goes...

80% of the content on your Facebook fan page should be shared content. The content should come from someone of authority. 

For example, in Real Estate this would be information/articles from NAR or The Florida Association of Realtors. If you are a dentist, this information would come from the American Dental Association. An organic farmer would share content, for example from Organic Farming Research Foundation.

A simple way of finding this content to share is by setting a Google Alerts. Here is the link to Google Alert.

Finally, the remaining 20 % should be your personally crafted content.

 It is important to include an image or video in your posting. (Think viral) Remember, you want to design a post that will be shared... sort of like spreading your Facebook fanpage love.